Ink Stain’s role? A) Rid the company offering of the technical corporateSPEAK embedded on the old site, B), tell the STORY that describes what manufacturers face and C), showcase Demand Point’s education, software, and consulting in an everyday business language that will grab the attention of overworked and stressed out manufacturing company leaders — and motivate them to pick up the phone to get the ball rolling.

Says Tony Gorski, President of Demand Point Inc., “Messaging is so much harder to accomplish — and accomplish well — than it looks. Joseph from Ink Stain cracked open our story by asking us the right questions, by helping us prioritize our offering, and by helping us demystify and clarify our offering.”